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Introducing the basic and essential eCommerce and

advertising trend across Southeast Asia and Taiwan.

Apr 09, 2016

What factors lead to the success of Garena ?

Both business models of Tencent and Alibaba have not implemented the viable business models in China much better than Garena

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Apr 01, 2016

Demand side platform will be the best solution for digital ads

While there is no elixir for merchants to effectively pivot to the right track, making good use of this platform can help take less effort while achieving more positive result.

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Mar 24, 2016

Five must-learned tips for e-commerce entrants to Vietnam

In order to keep up the pace with the world, the Vietnamese government has made efforts to boost the development and even set up a new institute to handle.

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Mar 17, 2016

【KnowHow】Five Tips For eCommerce Players in Malaysia

Since the alliance of Southeast Asia countries a few years ago, the huge domestic demands in these emerging markets has caught the attention from all over the world. This phenomenon is even lifted with increasing mobile penetration and an addiction on social networks, such as Facebook and Instagram. Southeast Asia, ...

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Mar 11, 2016

Effectiveness of Lazada’s marketing strategy in Southeast Asia

Although Lazada is widely criticized by some entrepreneurs because of  uncreative strategies — implement viable business model in unreclaimed regions, it is undeniable that the milestones it made are really surprising and exciting.Moreover, despite the fact that Lazada is dubbed as a notorious company, numerous venture capitalists continue investing rounds ...

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May 03, 2016

In Thailand, how does Lazada compare to five of its competitors?

With many e-commerce options Thailand, but we dove into some data points for six of them to compare and contrast.

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Feb 25, 2016

【Analysis】The Analysis of eCommerce Development in Thailand

When it comes to Thailand, what is the first thing coming out your mind? Well, it could be the prosperous tourism, sacred buddha and spicy but tasty street food. Unsurprisingly, that is our stereotypical thoughts. However, there is one thing one often neglect — the potential to be a hot ...

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Feb 15, 2016

【Analysis】Insights on Rakuten closedown in Southeast Asia

One of the most shocking news this week should be the “Shutter of Rakuten in Southeast Asia ” , causing a stream of suspicion and critiques. In an official statement, Rakuten didn’t explain too detailed about the decision, simply indicating this was part of the corporate vision which is externally ...

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Jul 22, 2016

By studying Garena’s moves, what are the key issues we should beware in SE Asia?

Garena’s achievements are refined from countless failures and lessons. Focusing on the giant’s move could know where the right direction is.

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Jul 29, 2016

【Infographic】Knowing Your Customer Well is the Key to Success：Southeast Asia Mobile Behavior

Data Source: Market Intelligence & Consulting Institute／photo: made by Tagtoo Columnist According to a questionnaire survey by Market Intelligence & Consulting Institute in Taiwan (MIC), in connection with the problem faced while operating cross-border e-commerce, statistics show that obstacles within the top ranks such as, normal payment or logistics problems, ...

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